THE INSIGHT
Art lovers enjoy sharing selfies with their favourite pieces in art shows, mainly on Instagram.
THE EXECUTION
We turned Vodafone Red's Instagram account into a filter creator. Using Spark AR tech, we partnered with Facebook to create three filters: Neon, Frame and Sculpture.
THE IDEA
With our filters, art lovers became a part of the art show and were transformed into digital artworks. It was a media-first use of this technology for a brand and our project won awards.
Influencers using our AR filters.
Meliksah Altuntas, Rachel Araz, and Sezgin Yilmaz were among the Instagram influencers who used and boosted our filters.
AWARDS
Kristal Elma 2019 - Bronze Apple
Category: Digital - Social Media & Activation - AR Tech Projects, VR
Client: Vodafone
Agency: VMLY&R C-Section Plasenta
Creative Director: Fatih Tuyluoglu
Copywriter: Dijle Ozdemir