TVC
THE IDEA
Karaca’s new coffee machine could prepare many types of coffee… Americano, Cappuccino, Turkish coffee, coffee with milk, hot chocolate with milk, Turkish coffee with milk, and even warm milk!
So, “Whatever your mood is, Karaca Mood is here.” Exactly, the campaign tagline!
EXECUTION
We did a fresh and dynamic 3D animation film that embodies different types and moods of coffee. Whichever you’re a fan of, whichever you’re “in the mood of”, Karaca Mood prepares.
Fun fact: After I found the tagline, “Mood” became the name of the product.
Keyvisual
Branding details no.1
Branding details no.2
Digital Recipe & How-to Video
Client: KARACA
Agency: VMLY&R C-Section Plasenta
Creative Director: Caner Apaydin
Creative Group Heads: Efe Kaptanoglu, Kutsal Bayraktar
Copywriter: Dijle Özdemir
Account Services: Yildiz Karpuzcu
Agency Production Team: Beril Koç, Can Ayanoglu
Produced at: Kraken