Keyvisual
THE BRIEF
In order to diagnose and prevent breast cancer at an early stage, you need to do regular self breast exams. The brief was to create a print campaign that would motivate women to do self-breast exams.
THE IDEA
In a usual self-breast examination, you need to touch your breasts with your hands to check if there are any lumps.
THE EXECUTION
Just like the Braille system for the blind, when you read through your fingers, you can see the signs of breast cancer. We prepared a print ad, engraved ‘undiagnosed cancer’ in the Braille system on a breast, and said, “Can’t you see the odds? Then look through your fingers.”
Agency: Dentsu-Aegis ISOBAR
Copywriter: Dijle Ozdemir